A Company lost $100,000 because of Justin Bieber Haircut Change
When Justin Bieber decided to change his hairstyle last February 2011, Jay Foreman was not happy at all. The founder of toy manufacturer the Bridge Direct, estimates that Justin’s small change cost Foreman’s company losing money, around $100,000.
Foreman was sitting at his desk when he heard shrieks coming from his co-workers. They had just learned that Justin had changed his trademark haircut, making the company’s hot-selling line of dolls outdated. The Company had already begun manufacturing a new round of dolls with Justin’s original shaggy haircut.
“I got everyone into a conference room and we looked at some images. We weren’t sure what he had done. Then it became obvious that his trademark was gone.” He said.
Foreman says that there was nothing he could do at that point because the dolls were already being made. However, during the dolls’ second run, he decided to change their hairstyle to reflect their real-life inspiration. The move, he estimates, cost his business around $100,000. But Foreman isn’t bitter. He says those are the risks when you make products based on a celebrity. //Source:CNN
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