Bon Jovi, Bono Donate More Fame Than Justin Bieber?
Checkout the article and video interview from Forbes.
Justin Bieber may be more famous than Jon Bon Jovi, Paul McCartney and Bono, but he donates a smaller portion of his celebrity to his causes of choice, according to a study by research firm General Sentiment and Forbes.The survey aimed to determine which stars confer the highest percentage of their personal fame on good causes. In the video above, Forbes Editor Randall Lane and I [Zack O'Malley Greenburg] discuss the inner workings of list.The publicity Bieber generated for nonprofit Pencils of Promise, which builds schools in the developing world and trains young leaders, totaled $82,887—or 0.002% of his personal publicity value. Meanwhile, Jon Bon Jovi and his band generated $449,932 in press for his pay-what-you-can restaurant Soul Kitchen; that number represents over 2% of Bon Jovi’s own media value.
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