$20 Million Budget to Promote Girlfriend Fragrance On Social Media
Justin Bieber is taking social media to a whole new level by leaving fans on the edge of their seats waiting for him to tweet about his newest fragrance.
The new fragrance, called Girlfriend, will get the social media treatment across platforms such as Twitter, Tumblr, Facebook and Viddy.
According to The New York Times, the reason it’s such a big deal is because Bieber’s team announced they’re dishing out about $20 million budget to promote the fragrance through social media.
Justin Bieber’s Girlfriend will hit Macy’s stores on June 18, and will also be sold at Belk, Dillard’s, Nordstrom and Sephora.
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